Tennis star Emma Raducanu is Dior’s new ambassador


Emma Raducanu’s meteoric rise to become one of the biggest stars in world tennis almost feels like it happened overnight. First there was his throbbing ascension in the fourth round at Wimbledon this summer, after entering the tournament as a wild card. Then, of course, there was his breathtaking performance at the US Open in September, where she won the first trophy in a record-breaking victory. Finally, following these incredibly impressive victories, it wasn’t long before the fashion world stepped in, with Emma signing up to become an Ambassador for Tiffany & Co. and racking up appearances at the Met Gala and the premiere. Londoner from the latest Bond film, No time to die.

Emma Raducanu attends the 2021 Met Gala.Theo Wargo / Getty Images

On October 19, however, the 18-year-old British athlete takes her most daring step into the fashion world, with the announcement that it will be the home of Dior’s final ambassador for Maria’s womenswear collections. Grazia Chiuri and the face of the brand’s skincare and make-up offer, managed by Peter Philips. Unsurprisingly, perhaps, it all started with the dress Emma chose to wear for the Bond premiere: a Greek-inspired empire line dress in the brand’s sparkling silver. station 2022 collection. “It was heavenly!” Emma said Vogue to slip into the dress for the first time. “Being able to wear such a dress made with all the magic of the Dior workshops was a totally unique experience. The detailed embroidery was exceptional and I was very honored to attend the premiere of my first film. “

In addition to the opulence and craftsmanship behind Dior’s designs, it was also the fiercely feminist trends of the house under the guidance of current Creative Director Maria Grazia Chiuri who spoke to Emma when she first spoke. started conversations to become an ambassador. “Maria Grazia’s work allows women to feel confident in the iconic Dior cut, which I find very unique,” ​​she continues. “The sincerity of her approach and the way in which she transforms shows into collective and meaningful events undoubtedly influenced me in my choice.

Given her experience on the pitch at Grand Slam tournaments, Emma certainly knows a thing or two about collective and significant events. But with this news, it looks like her off-court appearances – now in head-to-toe Dior, of course – will be just as exciting to watch.

This story originally appeared in Vogue.

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