Tennis news 2022: Australian Open TV rights, Channel 9, Ash Barty’s record audience

Australia’s sports television landscape is set for a major shake-up following Ash Barty’s fairy-tale Australian Open triumph.

Ash Barty is at the center of an impending upheaval in the Australian sports television landscape following his historic triumph at the Australian Open.

The world No. 1 final against Danielle Collins was the most-watched women’s final since the current TV ratings system began holding records in 1999 with a record peak viewership of 4.2 million.

In a dream result for broadcast partner Channel 9, the 2022 Open also featured a mixed cocktail of Rafael Nadal winning the men’s singles crown and Nick Kyrgios and Thanasi Kokkinakis teaming up to win the men’s doubles.

Special K drew a peak viewership of 3.1 million, a record for a men’s doubles final.

However, The Australian The newspaper is now reporting that the record ratings are coming back to bite the broadcaster with whispers from behind the scenes suggesting Tennis Australia (TA) will now be able to order a massive upgrade to their current deal with Nine, which expires in 2024.

Columnist Nick Tabakoff reports that there are already rumblings that TA will push for a deal worth up to $400 million when it begins its broadcast rights negotiations.

The report details that Australian TV broadcasters could be forced to shell out up to $500 million ($100 million a year under a five-year contract).

TA has the upper hand in negotiations with Seven, recently stating publicly that the network is interested in reclaiming the rights to the Australian Open after its explosive decision to steal the cricket rights from Channel 9 in 2018.

Cricket Australia (CA) and Channel 7 have had a feud in recent years.

Seven signed a $450 million deal in 2018 but demanded a significant reduction in its annual rights fee in the wake of the pandemic.

Cricket Australia refused.

Seven CEO James Warburton called CA “the most incompetent administration I have ever worked with”.

Seven’s $450 million deal was part of a record $1.2 billion cricket rights deal that saw Foxtel and Kayo pay around $670 million.

The quarrel is a dream for TA, which will now be able to benefit from a one-upmanship.

The rights to the Australian Open are currently worth $60m a year ($300m over five years), but it seems inevitable that figure will rise when the next deal begins from 2025.

“Diary has learned that the winning bidder may now be forced to go up to an unprecedented $100 million per year – or $500 million over the next five years – for the tennis rights,” Tabakoff reported. .

The report details that TA may even consider initiating negotiations early in the release cycle due to the popularity of the product following the success of the 2022 ratings.

Cricket, meanwhile, is in dire straits ahead of the next round of broadcast talks – evidenced by viewership unease surrounding the disgraced Big Bash League.

The current deal with Seven and Foxtel (worth a staggering $1.2 billion) blows the previous rights deal shared by Nine and Network 10 (worth $590 million over five years) ).

Now seems the time to take stock of the BBL’s struggles.

The Daily Telegraph reported this month, BBL games lost an average of 450,000 viewers per game, down from an average of 1.1 million viewers per game when BBL aired on Ten in 2016.

Read related topics:Ash Barty


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